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MassMEDIC's Fall 2008 Program Calendar
September 12 MedTech M&A Trends & Practical Tips on How to Position a Medtech Company for a Successful Acquisition Merger & acquisition activity remains a vital force in the medical device industry, offering established companies and emerging ventures an opportunity to improve their competitive advantage and satisfy investors. This seminar will feature presentations by a range of financial experts who will examine M & A trends, emerging players and best practices and offers practical advice and “best practices” for positioning a company for a successful liquidity event. Sponsor: Cooley Godward Kronish LLP
October 10 Human-Centered Design Processes & R&D Trends and Techniques: New Thinking and Best Practices Using a human-centered, design-based approach helps medtech organizations bring to life innovative patient experiences, devices, brands, and interactions. By placing people at the center of the design process we gain insights leading to offerings that satisfy latent human needs, behaviors, or desires. In healthcare, considering the patient’s lifestyle in conjunction with all of the touch points along their therapeutic journey, design thinking can lead to opportunities for innovation in products and services. The first half of this session explores how human-centered design processes lead to behavioral insights that can directly impact the form and interaction of the desired outcome. The second half of this seminar will examine a top priority for medtech companies: sustained and profitable innovation. Topics to be addressed include recent and emerging trends in MedTech R&D and innovation such as globalization of R&D, localization of products, open innovation, and platform-based product development. Sponsor: Wolf Greenfield, LLP
November 7 Radically Customer-Centric Marketing for Life Sciences Marketers Direct marketers have been using behavioral profiling to inform targeting forever. Website developers have used user personae as core to their development methodology. It’s time for the use of holistic attitudinal, behavioral, role, task and user personae to inform radically customer-centric marketing. In short, it’s time to market to “the whole person”. This session will share how best to develop holistic customer/prospect personae across a device brand’s multiple target audiences that will help you optimally target, message and manage high-performing acquisition, retention, optimization and loyalty programs – with real world examples of best practices. Sponsor: Fleishman-Hillard
November 14 MassMEDIC’s 10th Annual MedTech Investors Conference Join us for MassMEDIC’s annual showcase of emerging and start-up medtech companies from around the region. This year’s conference will feature presentations by Susan Windham-Bannister, President and CEO of the Massachusetts Life Sciences Center, the state agency implementing the new Life Sciences Initiative, and John Westwood of LEK Consulting, who will present his analysis of investment in area medical device companies. And 25 early-stage medical device companies will make 10-minute presentations on their medical technologies and financing needs. Sponsors: Comerica
Bank – Manta Product Development
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December 5 FDA Update This year’s FDA Update will be conducted with the local chapter of RAPS and the ASQ New England Biomedical Discussion Group and feature an expanded program agenda. Topics to be addressed include: FDAAA Implementation; FDA Globalization Act; FDA District Office News; Effects of the Unique Device Identifier on Labeling; and FDA Inspection Findings from the Turbo EIR Database.
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